With Black buying power projected to exceed $1.8 trillion in 2024, connecting with Black audiences is key to your brand’s successBlack consumers not only drive cultural trends but are also loyal to brands that authentically represent them. Enter Blavity’s Creator Collective: a curated network of top-tier multicultural creators, tastemakers, and influencers who are paving the way and defining trends in various creative lanes. Our creators empower brands to engage authentically with diverse audiences, enhancing both cultural relevance and business impact.
71%
of Black adults are more likely to buy products endorsed by influencers on social media
59%
of Black consumers are more likely to support brands that feature someone from their identity group in content
88%
of Black consumers say they have purchased a product because they felt represented in its ads
We are proud to work with and pair our creators with major brand and industry leaders. Our creator projects and campaigns consist of a mix of both user-generated (UGC) and Blavity video productions.
The Blavity Creator Collective Fellowship is a paid quarterly program that supports diverse talent across Blavity’s brands—Blavity.com, Travel Noire, 21Ninety, and Home & Texture. It aims to elevate emerging creators by offering tools, mentorship, and a platform to showcase their creativity in a collaborative, supportive environment.
Ready to create with us? Apply below! For any good fits, our Creator Team will reach out to you.
We have a proven track record of helping brands enhance their reach and cultural relevance through our Creator Collective. By leveraging our network of diverse, influential creators, your brand’s message will authentically connect with the audiences you aim to engage.
Let’s Make an Impact