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Rules of the Road for AI Content Development

Rules of the Road for AI Content Development

AI (Artificial Intelligence) is the buzzword of the minute.  It is being used in many ways and in many aspects of life. Recently, digital media publishers have been more transparent about their use of AI to create content. For example, the Associate Press uses AI to write some of its news stories. Forbes uses an AI-powered platform called Bertie to recommend article topics for its contributors based on their writing history and performance. Even The New York Times uses AI to recommend articles to its readers based on their reading history and interests. They also use AI to help with their moderation efforts on social media platforms.

If you are planning to use AI to develop content for your digital platforms, here are some important things to consider before you start:

  1. Set clear goals: Before using AI to create website content, it’s important to define clear goals for the content. For example, are you trying to increase website traffic, improve engagement, or drive conversions? Understanding your goals can help you to choose the right AI tools and techniques for achieving them.
  2. Use high-quality data: AI tools rely on high-quality data to generate accurate and relevant content. This means that you should use reliable data sources and ensure that the data is up-to-date and relevant to your target audience.
  3. Train your AI models: To improve the accuracy of your AI-generated content, you may need to train your AI models on specific topics or writing styles. This can involve feeding the AI models with large amounts of relevant data and fine-tuning the algorithms to produce content that meets your specific needs.
  4. Combine AI with human input: While AI can be useful for generating large volumes of content quickly, it’s important to remember that it’s not a substitute for human creativity and judgment. Human writers and editors should work together with AI tools to ensure that the content is high-quality, accurate, and aligned with your brand voice and messaging.
  5. Monitor and evaluate results: As with any marketing strategy, it’s important to monitor and evaluate the results of your AI-generated content. This can involve tracking metrics such as website traffic, engagement, and conversions, and making adjustments to your AI models and content strategy as needed.
  6. Ensure ethical use of AI: Finally, it’s important to ensure that your use of AI for website content creation is ethical and transparent.


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